Tuesday, December 2, 2008
Week 15 #2
In communication theory, the clock face is shown the relationship of karl weick`s three criteria. The hours of twelve, four, and eight show weick`s three criteria: generalizability, accuracy, and simplicity. At twelve o`clock can be applied in every situation, it`s more successful than expected, but it is no completely context-free approach to social behavior. ( P 468) At four o`clock is pure scientist like stating, testing, and rejecting null hypothese ( p 468); it focus on explaining the tests in the pass and proving them. At eight o` clock is collapsed data into a single conclusion. The three criteria are related to each other; and can`t be done alone.
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Thanks for the summary. Weick’s clock-face model is quite useful. Consistent with Griffen’s style of using visual metaphors to explain complex concepts, the clock conveys the complexities and compromises involved in developing theories. The clock demonstrates the three ideals of generality, accuracy, and simplicity. The clock shows the relationship between these three criteria. Starting at 12 o’clock with the highest generality, accuracy and simplicity are lowest. Veering clockwise, generality decreases while accuracy increases. At one third a cycle clockwise, or 4 o’clock, the highest accuracy is achieved, at the expense of generality and simplicity. Veering clockwise again, accuracy decreases while simplicity increases, until reaching 8 o’clock for maximum simplicity. Moving clockwise will decrease simplicity and increase generality. The clock also visualizes that every theory has a soft spot, or weakness. From the clock, it is easy to visually see the soft spots.
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