Monday, October 27, 2008
Week 10 #1
In chapter 28 mentions that media agenda is that" the pattern of news coverage across major print and broadcast media as measured by the prominence and length of stories." ( P 360). Also it tells about the relationship between media agenda and voter`s agenda. In every presidential campaign, all candidates spend a lot of their money in media to tell people what policy they will have, what persons they are . In that period time, people can watch, read, and listen to the candidates`s names everywhere. The purposes they spend the money with media are making people to vote to them, and winning the presidental campaign. Addition, the candidates spend their time focus on the issues people are more interesting in. For example, this year`s presidental campaign, two candidates focus on economic issues to touch people`s hearts. Therefore, media agenda can make people to vote, but the voters can change media agenda.
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Agenda-setting theory suggests that the media don't so much tell people what to think but what to think about. How do you know which issues are important? You read about them in the newspaper or view them on tv. The presidential candidates use the media to define themselves and identify what they think the voters should focus on. Often that information is picked up by the media, as with McCain/Palin's insinuation that Obama is a terrorist and socialist and Obama/Biden's claim that McCain's behavior is erratic.
Agenda-setting theory tells us what to think about versus what we should be thinking. The current candidates always highlight issues they'd like us to think about, but don't forget that others exist even if they're not covered by the media--world hunger (heck, even in the US!), the AIDS epidemic, deforestation of the rain forest... all of these are very real issues, but the candidates choose more mainstream issues like terrorism, health care, Roe v. Wade, and economy. Given those are real issues too, but it's all voters think about now b/c that's what the media covers.
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